From a life insurance salesman, Yamada Hanio changed occupations to work at an advertising agency as a copywriter. He had a good background, salary which others probably envied. But one day while walking on his regular route to work, he tries to take his own life all of a sudden. However, he does not succeed. This makes him start a business selling lives. He begins to face up to life as heresponds to the series of very bizarre requests which he unexpectedly gets.