A drama set in the competitive world of advertisement. It will brings out the passion and lives of those people in this industry. Lee Tae-baek (Jin Goo) is a genius and characterized art director who overcomes his educational hardships and becomes the rising star of the advertisement, giving dreams and hopes to the youths of this generation in the process. Baek Ji Yoon (Park Ha Sun) is a copy writer intern. She is hard working in everything and happens to get involved with Lee Tae-baek. She struggles to achieve love and work all together. Go Ah Ri (Han Chae Young) is a advertisement executive who is beautiful and made up of talent. She is a realist who will give up on love for her dreams. Eddie Kang (Jo Hyun Jae) is an experienced elite who is well known all around the international advertisement world.